Xiaomi just sold 2.12 million smartphones in 12 hours

 APRIL 9, 2015

 

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Chinese smartphone manufacturer Xiaomi may not be the most prominent device maker in the world, but they’re sure trying to change that. At the company’s Mi Fan Festival 2015 in celebration of its 5th anniversary, Xiaomi discounted quite a few popular smartphones and accessories in hopes to achieve record-breaking numbers. As it turns out, they did just that.

By the end of the 12-hour long festival, Xiaomi sold a total of 2.12 million smartphones and recorded a total revenue of RMB 2.08 billion (~$335 million US). This is compared to the 1.3 million phones sold at last year’s festival. In addition, the company sold over 38,000 Mi TVs, 200,000 Mi Bands and 247,000 Mi Power Strips. Xiaomi says total revenue from accessories alone totaled roughly RMB 190 million.

Xiaomi sold devices in seven different regions this year, with Malaysia, India and Indonesia being added to the list this time around.

In 2014 alone, Xiaomi sold a little over 61 million smartphones worldwide, which bumped them up to the third largest smartphone manufacturer in the world. Obviously the company won’t produce results like this every day, but boasting 2.12 million devices in a mere 12 hours is a feat that not many OEMs could accomplish.

With Xiaomi’s anticipated growth of 30% overall this year, the company may be well on their way to achieving that goal.

SOURCE:AA